Moose Toys Announce Release of first-ever Shopkins Film.
Moose Toys today announced that UPHE Content Group, an entity of Universal Pictures Home Entertainment, will distribute the first ever full-length Shopkins film which will be available on digital, DVD and TV in Spring 2016.
Based on the colourful world of Shopville, Shopkins tells the tale of inanimate objects coming to life and their adventures with their best friends the Shoppies. Shopkins, made by Moose Toys, is a breakthrough collectible line of super cute, tiny characters that has resonated strongly with children across the world by inspiring imaginations.
Since launching in 2014 Shopkins has become a global phenomenon. Each season offering 140 different Shopkins characters to collect, complemented by a range of Shoppies Dolls. Its animated webisode series has amassed nearly 100 million views on YouTube alone and the Shopkins 12-Pack was the #1 selling toy in the US in 2015 according to The NPD Group.
“We are thrilled to bring the world of Shopville to life in a fun, new way,” said Belinda Gruebner, Marketing Director at Moose Toys. “The success of our YouTube webisode series is testament to the fact that our fans are content hungry. We see this full-length film as the ideal platform to invite our fans on this next adventure of the Shopkins journey. It’s fantastic to be working with a partner such as the UPHE Content Group. UPHE’s global presence, distribution strength and creative approach make them the perfect long-term partner for Moose.”
“It is rare you see a brand become such a global phenomenon so rapidly,” said Helen Parker, Executive Vice President, UPHE Content Group. “This is the ideal time for us to partner with Moose and bring this rich storyline to life with a new and engaging full-length offering that will no doubt excite Shopkins’. This is Moose’s debut feature-length piece and we are excited to be a part of this journey. We see this as the start of a successful partnership.”
The first ever Shopkins film marks the screen debut of the Shoppies characters, alongside Shopkin’s fan favorites Kooky Cookie, Apple Blossom, Lippy Lips and Cheeky Chocolate. The storyline will focus on new Shoppie in town PeppaMint and her attempts to win over the friendship of the other Shoppies with the help of their Shopkin friends. The DVD will be packaged to include an exclusive Kooky Cookie character. With the introduction of a cast of new Shopkins, new songs and a range of quirky costumes, it’s just the right ingredients for a cartload of laughs!
The full-length Shopkins film will be available fall 2016 on the high street as well as via online and digital retail outlets. To coincide with this release, both the Shopkins Season 6 and Shoppies Dolls ranges will feature characters showcased within the film.