Moose Toys Announces Shopkins™ License Agreement with Build-A-Bear Workshop
Launching a creative product tie-in for August 2017
Moose Toys is thrilled to announce the signing of a license agreement with Build-A-Bear Workshop. Build-A-Bear Workshop is the premiere interactive destination for creating personalized furry friends and a perfect fit with the Shopkins brand. This year, Build-A-Bear Workshop celebrates their 20th Anniversary. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations including those in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.
Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, including common, rare and limited edition characters. . Its animated webisode series has amassed nearly 240 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015 and 2016 according to the NPD Group. Shopkins remains the top girls’ toy and license in major categories such as apparel, room décor, party goods, sleepwear, and others.
Nicole Hardiman, Head of Licensing who oversees the global licensing program at Moose Toys adds, “We are excited to be announcing this license agreement with Build-A-Bear Workshop and are loving their products currently in development. We know our Shopkins fans will enjoy the experience being planned for this August at their global locations!”
The brand won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.